Yoko London

"REDEFINING PEARLS, SINCE 1973"

Since its inception in 1973 by the Hakimian family, Yoko London has established itself as one of the world's leading luxury pearl jewellers, with three generations of the family having shaped and nurtured the brand.

Yoko London

Working exclusively with thirteen pearl farms across the globe, the house sources and selects only the finest and most unusual pearls on the market, with rare colours and exceptional sizes of particular interest. A pivotal moment in Yoko London's history was the rising fame of pearls inspired by Princess Diana and her celebrated love for these enchanting gems. Each piece is carefully hand-finished by master craftsmen in the London workshop, merging traditional expertise with contemporary elegance, featuring South Sea, Akoya, Tahitian and Freshwater pearls set in 18K gold. The brand has adorned some of the world's most iconic women, including Beyoncé, Rihanna, Katy Perry and Michelle Obama. Driven by its mission to keep "Redefining Pearls", Yoko London stands as a testament to the idea that pearls can be both timelessly classic and boldly contemporary.

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When you fasten the strap of an Omega Speedmaster, you are wearing the "Moonwatch," the first timepiece worn on the lunar surface—a symbol of human courage and exploration. A Cartier Tank carries the elegance of the Roaring Twenties and the artistic flair of Paris, its design inspired by the tracks of military tanks from the First World War.

This heritage is not merely a marketing tool; it is a binding contract of trust and consistency. It is the assurance that the values, the quality, and the passion that went into creating the first watch are the very same that go into creating the one on your wrist today. It is a bridge across time, connecting you to the artisans, designers, and pioneers of the past.

Yoko London

"REDEFINING PEARLS, SINCE 1973"

Yoko London

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Marque suivantePasquale Bruni

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